FULL-COLOR DOUBLE-SIDED VINYL MENU FLAVOR STRIPS

The double-sided freezer menu strips below were 4/1-color digitally printed for Edy's Ice Cream Stores. Because they have two sides, they were printed on 10 mil white opaque vinyl. It's thin enough to fit into their flavor strip channels, yet thick enough to remain opaque so you can't see through to the printing on the other side. Durable rigid 10 mil vinyl also means it will stand up well to the harsh temperatures of a freezer section. These are 34 varieties of the flavor strips we printed for Edy's, including what the back side looks like. This is probably a good time to note that the server-side doesn't need to be as colorful as the consumer-side; just readable.

SCREEN PRINTED FREEZER FLAVOR STRIPS

Unlike the previous example, these flavor strips for Baskin Robbins are for the Grab-N-Go freezer section where they sell prepacked quarts. Because there is no server side, these are single-sided. They are also screen printed one color (Baskin Robbins' signature pink). They are closer in form and function to our shelf strips, but are customized to fit the height of BR's channels. The following are two "Limited Time" freezer flavor strips.

MENU FLAVOR STRIP OVERLAYS

These freezer flavor strip overlays are one of the more interesting things we print for Baskin Robbins. Each measures 6.53" x 2.6" to snap over traditional 2-sided menu flavor strips. They are screen printed 1 color (pink) + white on the front; and 1 color (blue) + white on the back. The substrate is 10 mil clear vinyl so you can see the flavor strip through the overlay. The printing has to have spot-on registration, and the custom die cutting also has to be perfect in order to produce the desired effect; the tip of spoon slides in front, with the remainder of the overlay behind the existing menu flavor strip.

The first image below is the original double-sided vinyl menu flavor strips for Baskin Robbins. The colorful side of the strip faces the consumer-side, with the blue side facing the server.

Because the Flavor of the Month (FOM) has a limited time, using overlays is more cost-effective than reprinting flavor strips for thousands of franchises each month. Bonus: these overlays can be reused as the FOM changes. And, since the overlays are transparent (I just added the gray outline so you can see them against our white background), only the spoon with the words "Flavor of the Month" is seen. They are custom die cut, not only into the shape of the original flavor strips, but also at the bottom of the spoon. That is the part that snaps over the flavor strip to hold them in place; and also looks like the spoon is digging into the ice cream. Each overlay measures 6.53" x 2.6" and was screen printed on 10 mil clear vinyl.

And this is what the menu strips look like when the overlays are snapped over them. Sweet, right? And they're a piece of cake to snap together (sorry, I can almost never resist a pun—even a bad one). Once they're all snapped together they slide nicely into BR's freezer channels. Take a look next time you're getting a cone!

If you'd like to know more about custom menu strips, flavor strips, or menu strip overlays, call at (714) 998-5266, fill out our free quote form, or send in your artwork to get started.