In-store marketing has always been a very effective tool in advertising. Consumers are already there to make purchases. And the brand they choose is often dictated by the promotional signage right there, where the product is. Think of it this way: clings are to coolers what talkers are to shelves. They're inexpensive yet very efficient at making the consumer choose your product over your competitor's.

DOUBLE-SIDED CLING DECALS DO MORE THAN SELL YOUR PRODUCT

Using a double-sided cooler or freezer cling is a great way to accomplish two things at the same time. In this 2-sided cling for Nestlé, the front side is used to let shoppers know the prices of individual ice creams. The back side of the freezer cling is for stocking. It shows how each product should be stacked (with premium ice creams on top shelves). It's also important to note that they show this stocking information with full-color images rather than words. This accomplishes several things: a) It removes any possible language barriers with store personnel, and b) speeds up the process (a picture really is worth a thousand words). The same full-color attention to detail is evident on the back of this freezer cling, as the consumer will see it as well when the freezer door is opened.

Nestlé used one of our free cooler cling templates to produce this 4" x 6" decal. It was 4/4-color process printed on low-tack vinyl; and can easily be removed when pricing and/or products change.

CUSTOMIZED PRICING ON COOLER CLINGS

By adding a white price box, shown in the cooler clings below, store personnel can fill in the price before affixing the decal to the cooler door. This works especially well when the store sets the pricing or is the one making the special offer.

USE COOLER CLINGS TO PROMOTE A NEW PRODUCT

Custom printed cooler clings and freezer cling decals are one of the best ways, not only to promote a product, but to introduce a new product. Whether it's a new size, new flavor, or new product altogether, cling decals let the consumer know about it before they even open the cooler door. Take a look at The Comfy Cow's® cling below. I don't know about you, but I'd put it in my cart!

CUSTOM DIE CUT CLINGS

Want to add one more surefire way to stand out from the competition? Have your cooler cling decal custom die cut. If there are several clings on the doors, the custom die cut one is sure to garner the attention. It's a little more expensive than square cutting, but it adds quite a bit of branding bang for the buck. Be sure to take a look at some of our contour-cut cooler clings and freezer clings on our samples page.

WHICH IS BETTER: STATIC CLING OR LOW-TACK VINYL?

Given that either substrate is about the same price, choosing one over the other is a personal preference. That said, there are advantages to either vinyl for your cooler cling decals. For instance, since 8 mil static cling vinyl is thicker than low-tack, it's a little easier to apply and can be repositioned. A lot. This is something to keep in mind if you think you'll be moving the product to another shelf or another cooler.

On the other hand, 4 mil low-tack vinyl is often the better option because it tends to stay put a little better. The great thing about low-tack is that it can easily be removed with no residue once the promotion or campaign is over. If you choose low-tack, it will come with a crack & peel slit liner on the back.