Trade Show Marketing Materials
Custom Printed Handouts, Giveaways, and Brochures for Trade Shows and Expositions
PRINTED MARKETING BROCHURES
The custom printed multi-page brochures we made for Bugsy Brewing®'s Lytt® were handouts at a trade show to promote their line of premium malt beverages. Each set of double-sided pages were 4/4-color process digitally printed on a 17" x 11" sheet of 100 lb. book; and were then scored, folded and stapled by Dilco as part of our finishing services.
TRADE SHOW MARKETING HANDOUTS
The promotional handouts below were custom printed for KeVita® for food and beverage trade shows and expos. They are double-sided and measure 2" x 6". They were 4/4-color process printed for several reasons: We needed to be able to accurately reproduce the beautiful gradation from soft slate blue through various shades of green to the chartreuse color at the bottom of the giveaway. There are also a lot of images that needed photo-realistic pictures which is only achieved with full-color digital printing. These trade show marketing handouts were also custom die cut into the shape of KeVita's bottle (another branding opportunity), and finished with a high gloss UV coating on both sides. A gloss finish makes the colors appear even more vibrant and makes the 12 pt. card stock they're printed on more rigid and durable; perfect for a trade show freebie.
WHAT MAKES THIS TRADE SHOW PROMOTIONAL PRODUCT SO SUCCESSFUL?
Although, on face value, KeVita's handouts seem pretty low tech (brilliant ideas usually are), here's wherein the genius lies: They're interactive. Interactive card stock giveaways? Yep. They require the recipient to take a selfie and post it to Facebook or Instagram where a donation is then made on their behalf. This little trade show gem includes product promotion, brand reinforcement, social media interaction and altruism—all within the confines of a 2x6 handout.
DOUBLE-SIDED PROMOTIONAL MARKETING HANDOUT
These promotional marketing handouts from Toyota® do double-duty as advertising for their Key Finder fob and app, while at the same time serving as a "placeholder" on the potential consumer's key ring. In other words, if they haven't already bought the product and downloaded the app, it reminds them to. While this giveaway might be used at trade shows, it's predominantly used at dealerships when the customer brings their car in for service. It does twice the work here too by having the information for the service tech to quickly find the car; and by promoting their new product and app to that same customer.
This double-sided promotional handout was 4/1-color process printed on 10 mil synthetic paper. Synthetic paper is an environmentally-friendly choice since it is 100% recyclable. It also has a much longer life expectancy than paper and holds up to harsh environments (moisture, heavy handling). Lastly, these fobs were custom die cut into the shape of the product they're selling, and include a slit for the tie-down to go through and attach to the customer's key or key ring.
INFORMATIONAL DOUBLE-SIDED FLYER
When your product is so well-known—such a brand juggernaut—what is often needed at a trade show is information. What makes this year's model different? That is the purpose of Toyota's trade show flyer. These 8.5" x 11" double-sided expo handouts were printed by Dilco on 12 pt C2S (coated on 2 sides) heavy paper, detailing the 2018 Camry's performance, fuel efficiency, and standard safety features.
Who doesn't like a freebie? For your next trade show or promotional campaign, we'll be happy to quote your custom printed handouts and giveaways. Just give us a call at (714) 998-5266 or Send Dilco your artwork and we'll work up a free custom quote (see, everyone really does love a freebie).