Floor Graphic Decals

Custom Printed Removable Vinyl Floor Decals and Carpet Decals for Floor Advertising

Floor graphics are huge decals digitally printed on a vinyl base with a laminate on top. They are literally vinyl signs on the ground. Because they use the floor as their canvas, these removable decals are often the biggest signs in the store. They can be placed at the point of purchase or in the aisles in front of your product. By reinforcing your branding with graphic decals on the floor, shoppers can't help but notice. And "noticing" is the first POP step in getting your product off the shelf and into the consumer's cart.

Floor graphic decal removable printed by Dilco for First Aid Shot Therapy.
This square cut Removable Floor Decal for First Aid Shot Therapy® measures 24" x 16.25", and was custom printed on UL material to be both scuff- and slip-resistant


In addition to retail stores, floor decals work their magic at trade shows in much the same way. With all the booth signs, table signs and ceiling-hung signs, your brand can get lost in the graphic landscape. So think inside the box—the whole box—and use the floor to direct potential clients to your booth. We don't just make floor graphics, we also make printed carpet graphic decals. Regardless of the convention flooring, we've got you covered.


Although floor graphics are pretty impressive on their own, you can up the notice-me quotient by having them custom die cut into the shape of your product, making them look 3-dimensional.

Floor graphic decal that was printed and then custom die cut by Dilco for Yoshimura
By custom die cutting Yoshimura's® floor decal, it appears to be coming right out of the floor. And, at 24" x 16.25", it's not a size that can be easily overlooked by consumers.
60 Inch round removable floor graphic decal custom printed for The Coffee Bean and Tea Leaf
60" Round custom die cut floor decal for The Coffee Bean & Tea Leaf®. Its circular shape, large size and bright colors attract attention while keeping with the product's brand.
Custom die cut floor graphic decal printed by Dilco adding 3-dimensional effect for Minta
Floor graphic custom die cut to 17" x 18" for Minta® with top of product protruding beyond circle. This 3-dimensional effect adds Wow-factor to the floor decal.


Want to know how well they hold up? For starters, we've had some of these decals on the floor of our shop for over a year. In a print shop! They're still vibrant, they're not scuffed, they don't move ... until we move them. Yep, still re-positional and they still leave absolutely no residue. They even hold up to mild cleaning agents (we do clean our floors every now and then). So what can they do for you?

These are just a handful of the reasons advertising on the floor with graphic signage can make a bigger impact than any other point of purchase display. To demonstrate the overall impact of quality design and printing, we've included a few samples we think are genius.


To truly take advantage of both floor graphics and custom die cutting, the following brands have gone one step farther (excuse the pun) in marketing the 5th wall. If the idea is to get their respective products noticed, then their advertising playfulness has surely paid off. By using footprints—paw prints—,they literally direct the shopper to their product on store shelves. Clever.

Floor Graphic Decals Shaped Like Paw Prints for Pet Food Stores Printed by Dilco for The Honest Kitchen
The Honest Kitchen® had us custom die cut their floor graphics into paw prints to be used on the floor of pet food stores.
Example of custom die cut removable floor decals in the shape of shoe prints, screen printed 3 colors
These custom die cut screen printed footprints floor decals for CertainTeed® were used at a trade show, directing clients to their booth.


Unlike other forms of advertising, floor decals have a safety factor that requires a knowledgeable printer using the proper materials. Specifically a three-part system of a 4 mil lay-flat vinyl substrate, high performance removable acrylic adhesive, and a 6 mil slip-resistant laminate on top. We always use UL recognized materials on our floor and carpet graphics. In addition to mitigating slipping, the laminate also provides glare resistance from overhead lighting. If your printer skimps on just one of these important steps in the printing process, your floor decal will be unsafe for those walking on them.

At Dilco, we're occasionally asked to compete with less qualified printers by quoting on floor graphics with inferior substrates or components. We can't. There's a reason clients return to us over and over to make their graphics for floor and carpet advertising. We are competitive, but we also do things the right way. It's one of the reasons we've been doing this for over 40 years.


Given the lack of competition, nothing says "Hel-lo!" like a floor graphic decal. Having your branding on a decidedly less crowded playing field will garner attention like nothing else. Combine location with great photo-realistic graphics and you end up with one very effective marketing tool. That's part of the beauty of 4-color process printing. It can make a pistachio nut look like you could reach out and grab it right off the floor (5-second rule notwithstanding).

Floor decal printed by Dilco for Wonderful Pistachios, depicting photo-realistic quality
Wonderful Pistachios Floor Graphic Decal with Photo-realistic Printing


Many of the floor graphics and carpet graphics we make are 5 or even 6 feet long. That's about 15 times bigger than a shelf wobbler. Bigger signage means bigger graphics and that means humongous branding. And a perfect place for extra large floor or carpet graphic decals is at a trade show. Larger-than-life images will definitely drive traffic to your booth or display.


No, it's not an oxymoron. Floor graphics will adhere for months, yet are easily removed when it's time for a new campaign message. We offer two types of material; one for hard floor surfaces, and one for commercial carpets. With digital printing, we can even accommodate extra-large floor graphics, 52" wide by however long you need.


Stores aren't the only places to use floor graphics. Anywhere you want your branding, product, promotion or event to be noticed is a good place for floor graphics or carpet graphics. Here are 15 ideas just to get you started.

  • Grocery Stores
  • Convenience Stores
  • Hotel Lobbies
  • Convention Centers
  • Big Box Stores
  • Coffee Houses
  • Sports Events
  • Auto Dealerships
  • Trade Shows
  • Airports
  • Liquor Stores
  • Discount Centers
  • Museum Exhibits
  • Shopping Malls
  • Hobby Stores
  • Music & Video Game Stores


Since I always like to tell you how stuff is made, here's the low-down on how we make them; and a recap of all the technical stuff. Floor graphics are basically really big decals. If the quantity is small, we digitally print them. If, on the other hand, you need several hundred, then screen printing is far more cost-effective. There are virtually no size limitations. They can be up 52" wide and however long you need them. They're printed on 4 mil white floor graphic vinyl. Next, we add a 6 mil non-slip laminate. As I stated at the beginning of this article (but bears repeating), all the materials we use for floor graphics are UL recognized. To finish them, they're either square cut or custom die cut. The adhesive will make these guys stick for months, yet they're easy as pie to remove once the promotion's over.


Need a few Floor Graphics or Carpet Graphics? A few thousand? No problem; we can supply them. Whether you already have your artwork ready or need a little help, just give us a call or fill out our free quote form. We'll get back to you right away with pricing or to answer any questions. We even have a convenient artwork upload portal for you to send your artwork directly to us.