Custom Counter Mats

POP Counter Change Mats Sub-Surface Printed

Custom printed counter mats are one of the best point-of-purchase marketing tools a retail store can use to generate new sales and impulse buys. Since they are located at the cash register, they can't be missed while promoting your product and reinforcing your brand. Consumers will use them to place their purchases on the counter and to receive their change. As an added bonus they also protect glass countertops as well as bottles and glassware. Our counter mats are 4-color process + white subsurface printed from your artwork on 10 mil scuff-resistant vinyl, laminated with 8 mil black gripper on back. This makes them scratch-resistant, as well as water-resistant. They're durable for high-traffic counter areas with non-skid backing. It's easier for shoppers to pick up coins, and wipe down easily. Take a look at some of our sample pictures below to see who we print for.


The following counter mats were printed for use in bars, taverns, liquor stores and bodegas. In a bar or alcohol-service venue they provide a place, not only for monetary transactions, but also a soft surface for cocktails and glass bottles to land between server and consumer. In retail establishments where bottles are sold they also promote your brand, making it more likely that a shopper will select your product over the competition's.

Counter Mat Custom Subsurface Printed by Dilco for Bacardi Rum
Counter Mat 18" x 13" Custom Printed for Bacardi® Rum
Custom Printed Counter Mat 12 inch diameter by Dilco for Seagram's
Round Counter Mat 12" Diameter Subsurface Printed for Seagram's® Flavored Vodka
Rectangular Counter Mat Custom Subsurface Printed by Dilco for Grey Goose
18" x 13" Rectangular Counter Mat Custom Printed for Grey Goose® Vodka


Pet Stores are one of the best places for counter mats. Talk about targeted marketing! A pet owner who comes in for dog food will likely add treats if they're reminded at the point of purchase. That's exactly the idea behind these mats for Tasman's®. Never underestimate the power of the impulse buy; especially when it applies to dogs :).

Pet Store Counter Mat Custom Printed by Dilco for Tasman's
Pet Store Counter Mat 18" x 12.5" Custom Printed for Tasman's Natural Pet Chews & Treats


Change mats aren't just for liquor stores, as this pharmacy counter mat for Bio-K® proves. Let's face it, there are a gazillion probiotic supplements out there. What better way to get your brand chosen over the competitor's than a counter mat lauding that your product is "Recommended by Your Pharmacist"? If this mat is on the counter of a health food store, all the better. It's just this kind of endorsement that can sway a shopper to make the purchase.

Another thing to consider is making the consumer's life just a little easier, while promoting your brand. Most pharmacy—and health food stores—have glass countertops. A counter mat makes picking up coins easy-peasy. It also makes life easier for the sales clerk bagging glass bottles. Just sayin'.

Custom Printed Counter Mat for Pharmacies and Health Food Stores by Dilco for Bio-K
Retail Counter Mat for Pharmacies and Health Food Stores Promotes Your Brand While Protecting Glass Countertops


This round counter mat for Gillette® combines a sports endorsement with brand recognition. All while reminding you to buy new blades for your razor or pick up some shaving cream. Gillette shaving cream and razor blades, to be exact. Cleverly disguised as a cushion-y spot to plunk down coins, it's an unpaid sales rep, just sitting there.

Round Counter Mat Printing for C-Stores and Drug Stores for Gillette
Round Counter Mat for Gillette Reminds Consumers to Buy Razor Blades and Shave Cream—Gillette Blades and Shave Cream—Right There at the Register


I've always been of the opinion that nothing sells a product better than seeing it in action. The next best thing? Before and After pictures. So having a counter mat at the point-of-sale that depicts this kind of transformation is like money in the bank (pun intended). That's what Zelo® does with this counter change mat. The bright pink background gets the consumer's attention, but it's the images that get the sale.

Counter Mat with Before and After Images for Zelo
Beauty Supply or Salon Counter Mat Printed with Before and After Images for Zelo.


Anywhere there's a counter, a point of purchase, and a cash register is a good place to use counter mats, especially customized mats with your brand and product.

  • Targeted Advertising
  • Generate New Sales
  • Initiate Impulse Buys
  • Promote Product
  • Brand Recognition
  • Easy to Pick Up Coins
  • Protects Glass Counters
  • Durable for High Traffic Areas
  • Water-Resistant
  • Scratch-Resistant
  • Non-Skid Backing
  • C-Stores and Bodegas
  • Drug Stores and Pharmacies
  • Bars and Restaurants
  • Retail Stores
  • Auto Parts Stores
  • Beauty Salons and Stores
  • Health Food Stores
  • Pet Stores
  • Electronics Stores
  • Sporting Goods Stores
  • Dry Cleaners

Like what you see? Ready to have Dilco® custom print Counter Mats for your product? If you want more information on Counter Mat Printing, fill out our free quote form or call us at (714) 998-5266.